During the COVID-19 Pandemic lockdown, we all witnessed a lot of gyms and fitness studios around the world closing their doors. A lot of people ended up having to find other ways to work out than visiting their local gym.
We were approached by our client BLK BOX GYM and they asked for our help in increasing their brand awareness and social media following. Since home workouts had started to become very popular on platforms like Instagram and TikTok, we thought it would be a great opportunity to do a giveaway contest for a Home Gym Prize Bundle.
We partnered up with VITAE Apparel, which offered to sponsor $1000 of Gift Cards as part of the giveaway’s prize bundle.
On the day the campaign was launched, BLK BOX GYM and VITAE Apparel's notifications were blowing up within the first hour! Comments, shares and follows from people all over the world were flowing in.
The contest outperformed their expectations and exceeded the standard giveaway contest campaigns way above average.
Giveaway Post:
The series of giveaway contest posts generated over 350K social reach, 110K comments, 30K likes, and over 8000 new followers for BLK BOX GYM.
