In 2020, right in the middle of the COVID-19 pandemic, I was approached by a multidisciplinary clinic in Vancouver. They had just opened up shop and reached out to me with a simple but challenging goal (given what the world was going through): to bring in more business.
Their clinic offered a variety of services - including massage therapy, chiropractic treatments, active rehab, and pilates. Our first step was to conduct a discovery session, where we worked to identify which service in their range of offerings would generate the best return on investment.
We conducted an in-depth analysis of their appointment booking history. We found that their massage therapy services had higher (LTV) lifetime values, better retention rates, and relatively low competition for running paid advertising campaigns.
That initial step helped us put together a paid advertising strategy, using an omnichannel approach (Google Ads PPC, Facebook Ads, and Instagram).
We generated over 430 new leads (and counting) in the span of 12 months. The clinic was able to close 25% of those leads, which means they were able to bring in $86,000 in new revenue, purely from the paid advertising efforts (6x ROAS!).
When we first started working with the clinic, they only had 12 practitioners. Today, they have a team of over 40+ people, and are getting ready to open their second location!
The paid advertising campaigns helped drastically increase their bottom-line, which allowed them to increase their marketing budget and reinvest back into the business.
They have currently expanded their level of engagement with us and started incorporating new marketing efforts such as Social Media Marketing and SEO.
